You can now get some Field Roast products in Vancouver, BC! Check it out!
We are really excited, and expect that the pallet of product they imported will go fast, but that this is the beginning of a wonderful relationship with Karmavore and their customers.
When Salim from Karmavore first contacted us in the office, I was skeptical. I have to admit that there have been many unsuccessful attempts to bring Field Roast to the Canadian market. We have been told that price, packaging and distribution are all barriers, and of course having the most expensive, quality fresh grain meat pass through the border causes confusion when the label clearly says “vegetarian grain meat” on it. (so which is it? Vegetarian, or Meat?)
Well, besides the fact that the word meat is not owned by the factory farm or animal meat industry, we just don’t subscribe to the presumed fact that meat comes just from animals. Meat actually means “solid food” and Field Roast certainly is. While other “meat alternatives” are screaming from the rooftops that meatless and faux are fantastic, we think the word meat can be reclaimed to show meat eaters (carnivores and omnivores?) that vegetarian meat has a place in everyones diet.
So that tangent in mind, we are pleased to provide grain meat, and hope you’ll let us know how we are doing! Join us on Facebook
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