Seattle Company introduces new ground-breaking vegan cheese
Field Roast Grain Meat Co. hits the ground running in a new market
FOR IMMEDIATE RELEASE – January 6, 2015
SEATTLE, WA – The vegan cheese category has been awakened by the launch of the highly anticipated Chao Slices, from The Field Roast Grain Meat Company. The ideals of creating nourishing and flavor-first food without animal products have now led the Seattle Company to create vegan cheese. Chao Slices have been described as “revolutionary” and “game-changing” by people that regularly consume vegan cheese…and even by people who usually reject it. The positive feedback has confirmed Field Roast’s transition into a vegan meat and cheese brand a positive one thus far.
What are Chao Slices? A rich and creamy coconut cheese seasoned with traditionally fermented soybean curd that the Vietnamese call Chao. “Chao cheese is a continuation of our fascination with combining traditional Asian and European foods to create new culinary fusions that are real, instead of fake”, says President David Lee.
Instead of trying to mimic traditional dairy cheese flavors, like cheddar, mozzarella or monterey jack, Field Roast has innovated new flavors that celebrate the brilliance of the plant based kingdom: Creamy Original with chao tofu, Tomato Cayenne with spicy peppers, and Coconut Herb with black pepper. These flavors pair well with Field Roast’s Deli Slices and Burgers, both cold and melted.
Chao Slices are available for retail stores and food service operations to order as of January 1, 2015. For more information about Chao Slices, please visit fieldroast.com/chaostory.
About Field Roast Grain Meat Company
Founded in 1997, Field Roast Grain Meat Co. creates artisan vegan meats, made with real ingredients and traditional food making practices. Its ever-expanding array of products includes roasts, sausages, deli slices, loaves, a frankfurter, a burger, and now vegan cheese slices. Field Roast can be found in over 2,000 retail stores and over 500 restaurant menus nationwide. For more information, visit www.fieldroast.com. Join the conversation on Facebook and Twitter.
For questions about Field Roast, please contact: Kiley Simmons, firstname.lastname@example.org, 206-762-5961