In the News

  • Paste Magazine

    7 Vegan Cheeses Worth Seeking Out, June 2015

    Vegans rejoiced as Field Roast rolled out their new Chao Cheese slices last year—perfect for quesadillas and sandwiches (and yes, they melt!) If they’re not available in your local grocery store they can be ordered through companies like Vegan Essentials until distribution is more widespread.

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  • Capitol Hill Times

    A Whole New Ballgame for Chef Ethan Stowell, April 2015

    Fans will find an expanded selection of healthier, vegetarian and gluten-free products at The Natural at Section 132 on the main level….Field Roast vegetarian hot dogs will continue to be available at The Natural, as well as select stands around the ballpark.

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  • Food Navigator USA

    Chao Slices Promise to Revolutionize Vegan Cheese as a “Real” Food, January 2015
    Field Roast Grain Meat Co. expands its portfolio into the retail vegan cheese category with the Jan. 1 launch of Chao Slices, which it claims are “revolutionary” because they do not try to mimic dairy cheese like other players in the segment.

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  • King 5 Evening Magazine

    A holiday roast that gives vegans reason to celebrate, December 2014
    This Seattle spot may look like a meat processing plant. But it’s not. This meat is made from vegetables.

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  • New Miami Times

    Field Roast’s Chao Slices The Best Vegan Cheese You’ll Ever Have, November 2014

    There’s no question that grain-meat maker Field Roast is one of the superstars in the meatless market. The Seattle-based company (with a distribution center in Miami) has made major waves, earning nods from Ellen Degeneres, the New York Times, Saveur, and others.

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  • New Times

    Animal-Free Super Bowl Feasts: Because Vegans Love Football Too, January 2015
    Field Roast FTW–Seattle Seahawks are a natural vegan fan favorite. Their home stadium of Century Link Field is staffed with vegan vendors offering everything from grilled veggie dogs and herbed fries to Asian-inspired veggie tacos and edamame. Plus, Seattle is home base to veggie meat titan Field Roast. For a Seattle-inspired Super Bowl menu, a Field Roast mockup of the Marshawn Lynch “Beast Burger” is mandatory. Inspired by the “two-of-everything with a side of Skittles” burger sold at Century Link Stadium, Field Roast crafted a vegan version using two patties of Field Roast burgers, two slices of Creamy Original Chao slices, two slices of Upton’s Naturals Bacon, two onion rings, lettuce, tomato, Veganaise, and burger buns. A full list of Game Day recipes is available here.

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    25 Drop-Dead Extraordinary Sandwiches, March 2014
    Our city has more than its share of worthy vegetarian and vegan sandwiches, in joints like Plum Cafe and Bistro or Pizza Pi. But to this omnivore the noblest lives in a boozy, countercultural Georgetown shrine to Atari video games and Field Roast sandwiches—of which the Picard is the justified frontrunner. Slices of the firm lentil-sage roast arrive on toasted ciabatta along with roasted red onions, creamy roast garlic spread, and melted mozzarella (vegan rendition available). Dipped into vegan jus, this beast is damn near the best French dip in town. 5501B Airport Way, Georgetown, 206-763-6764;

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  • Specialty Food Association

    Vegan Cheese Sales Climb as New Producers Floods Market, January 2015
    Consumers who follow a vegan diet have more and more food options every day, but one category that has fallen short in the past is seeing a surge in innovation: cheese. The latest entry to the market is The Field Roast Grain Meat Co., which earlier this month introduced Chao Slices, a rich and creamy coconut cheese seasoned with fermented soybean curd that the Vietnamese call chao.

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  • VegNews

    This Week’s Must-Have: Holiday Cranberry Roast En Croute, November 2013
    As seasoned vegan veterans of seasonal soirées, the VN staff suggests Field Roast’s succulent Cranberry Roast En Croute. This heavenly hand-crafted treasure, redolent of crystallized ginger, cranberry, and apple, comes stuffed with savory grain meat sausage enveloped in a puff pastry.

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  • VegWorld Magazine

    Top 10 “Best New Vegan Products” in 2014, April 2014

    Looking to impress the non-veggies in your life? This will do it. Field Roast has introduced a new juicy burger that is full of classic burger flavor and right at home on the grill. These are the first hand-formed vegan burgers that we are aware of. Once you try them, you’ll understand why Field Roast Burgers are pleasing sports fans across the country on stadium menus (for real). Way to take veggie burgers mainstream in a delicious way!

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  • Seattle Weekly

    Salad Days: Vegetarian Cuisine Goes Mainstream, September 2013
    Over green tea, David Lee, a lean, trim man in his early ’50s with a tidy mop of salt-and-pepper hair, expresses his spiritual views on a vegetable-based diet.

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  • Food Business News

    Meat analogs: The ‘Next Generation’, July 2013
    Because not every carnivore likes turkey, why would every vegan want a turkey analog? Hence, the creation of the Celebration Roast from The Field Roast Grain Meat Co., Seattle, Wash. “This is the ultimate in vegetarian sophistication,” says David Lee, president and chef.

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  • Self and Yahoo Shine

    The Best Meatless Burgers and Dogs to Toss on the Grill, July 2013

    Field Roast Frankfurter: Unlike traditional highly processed hot dogs, these old-world style vegan frankfurters use simple, fresh ingredients to create a meatless dog that’s to die for. And get this — since they’re made with vital wheat gluten, they have a whopping 21 grams of protein and 4 grams of fiber each.

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  • E! Online

    The Best Vegan Meat Substitutes to Grill This Summer, June 2013
    The Seattle-based Field Roast Grain Meat Company has a new vegetarian frankfurter made from grains, fresh garlic, onion, organic palm fruit oil and spices. It’s got so much meaty texture, even devoted carnivores might be tempted to get on board (or might not know the difference)!

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    New Food and Drinks at Safeco Field, April 2013
    A Field Roast frankfurter topped with vegetarian chili and a surprisingly hearty spicy nacho cheese (plant-based of course) from Chicago Vegan Foods. Find it at the Field Roast cart, section 130.


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  • Grist

    A newbie vegan asks: Should you fake your steak?, April 2013
    There comes a time in every would-be vegan’s life when the question arises: to fake it or not to fake it?

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  • New York Times, Front Burner

    To Serve: No Meat in this Dog, January 2013
    Seeking surprises for a Super Bowl party? Field Roast grain-based Frankfurters do the trick!

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  • Los Angeles Times

    Deck the Halls with Vegetarian Roasts, December 2012
    I loved the harmony of flavors in the celebration roast, and the puff on the hazelnut roast was crisp yet delicate, hints of spice and cranberry perfuming the kitchen as it finished in the oven.

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  • Food Inc.’s Take Part

    David Lee Makes Vegan Meats, November 2012
    David Lee…had been creating vegan meat and vegetarian alternatives that emphasize, not disguise, their fresh vegetable, herb and whole-grain ingredients long before he cofounded Seattle’s Field Roast Grain Meat Company in 1997.

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  • Pacific Northwest Magazine

    Find Fields of Flavor at Seattle’s Field Roast Grain Meat Co., August 2012
    David Lee launched Field Roast in 1997, at about the same time he began practicing Buddhism. His mission was to make a vegan product that could stand up to animal meat.

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  • San Francisco Chronicle

    Field Roast Veggie Sausage Soars into Hall of Fame, July 2012
    This one’s for all the vegetarians out there.After last Sunday’s centerpiece on the best house-made sausages in the Bay Area, we’re following up this week with – what else?- the top packaged vegetarian offerings.

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  • Saveur and Yahoo Shine

    Homegrown Hot Dogs, 2012
    This frank from Seattle can stand up to any pork or beef hot variety; they’re plump and flavorful with a garlic-rich, tangy spice.

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  • Whole Living Magazine

    Healthier Hot Dogs, May 2012
    Fire up the grill! It’s finally barbeque season (oh, how we’ve missed you, food on buns and sticks), and we’re all about leaner and greener grilling.
    Best Vegetarian Hot Dogs: Full of garlic and onion, this seitan pick wowed even our resident carnivores.

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  • Puget Sound Business Journal

    Field Roast makes Safeco lineup with a better veggie dog, May 2012
    Hot dogs still reign as the top-selling food at Seattle’s Safeco Field, but this Seattle Mariners baseball season, they have a viable vegetarian counterpart.It’s a frankfurter developed by Field Roast Grain Meat, a Seattle company located on South Jackson Street, not far from the stadium.

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  • Seattle Weekly

    Field Roast Hits It out of the Park With New Haute Dogs at Safeco Field, May 2012
    For any baseball-loving vegetarian who’s been settling for soft pretzels and garlic fries, local grain meat company Field Roast touches all the bases with their newly launched Field Burger and themed franks.

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  • San Francisco Weekly

    Field Roast Vegan Frankfurters on the Menu at Giants Games This Season!, April 2012
    As we reported in Week In Vegan this morning, Field Roast vegan frankfurters will now be available at Giants games in AT&T Park this season! Vegansaurus broke the news yesterday. Anyway, I can attest: These are super legit! They smell so good in that spicy-hotdog way! They aren’t just flavorless vehicles for condiments, they are delicious in their own right.

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  • VegNews

    This Week’s Must Have: Vegan Frankfurters, March 2012
    Our beloved meat-substitute brand Field Roast has mastered the art of the vegan frankfurter, devising dogs that are juicy, flavorful, and ready for a slathering of mustard, a coating of grilled onions, or a dash of relish. We went crazy for these wonder wieners at the VNHQ, opting to enjoy them with sauerkraut and chipotle-flavored vegan mayo. We bet that even your omni friends won’t be able to tell the difference.

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