Chao Creamery™ Pull Contest – Official Contest Rules

Think your Chao Creamery™ plant-based cheese pull is the stretchiest of them all? Show us just how far your melt can go for a chance to win free Chao Creamery™ plant-based cheese!

How to Enter:

  1. Melt your Chao Creamery™ plant-based cheese however you like — grilled cheese, quesadilla, pizza, mac & cheese… you name it.
  2. Pull it apart and measure the length of the cheese stretch (use a ruler or get creative — banana for scale works too).
  3. Take a photo or video showing your cheese pull and how long it stretches.
  4. Post to Instagram between April 18, 2025 and May 4, 2025.
  5. Tag @fieldroast and use the hashtag #ChaoPull in your post to enter.

By entering, you agree to these Official Contest Rules and the decisions of the Sponsor, which are final and binding in all respects.

Eligibility:
Open to legal residents of the 50 United States and the District of Columbia who are 18 years or older at the time of entry.  Employees, officers and directors of Maple Leaf Foods, Inc., or its subsidiaries, and their immediate family members and/or persons living in the same household are not eligible to participate.

Winner Selection:
This is a skill-based contest. One (1) winner (the “Winner”) will be selected based on the longest visible cheese pull, as determined by the Sponsor in its sole discretion. Creativity, clarity, and compliance with the contest instructions may also be considered. The contest begins on April 18, 2025 and ends on May 4, 2025 (the “Contest End Date”). Judging will take place and the Winner notified within seven (7) days following the contest end date.

The Winner will be notified via direct message on Instagram. If the selected Winner does not respond within 72 hours of notification, fails to meet eligibility requirements, or cannot accept the prize as awarded, an alternate winner may be selected.

Once confirmed, the Winner will be publicly announced via the Chao Creamery™ brand’s official social media channels.

Prizes:
One (1) winner will receive a year’s worth of Chao Creamery™ brand products, awarded in the form of coupons redeemable for free Chao Creamery™ brand products at participating retailers (the “Prize”). Approximate Retail Value (ARV): $100 USD. Actual value may vary depending on product selection and availability. Coupons are subject to the terms and conditions of use.

The Prize must be accepted as awarded. No cash alternatives, substitutions, or transfers are permitted, except that Sponsor reserves the right, in its sole discretion, to substitute the prize with one of equal or greater value if necessary.

Limit one (1) entry per person

No purchase necessary. Void where prohibited. Internet access and a public Instagram account are required to enter. Standard data rates may apply.

Privacy:
Personal information collected during the contest will be used solely to administer the contest, select the Winner and fulfill the prize.  Any personal information collected will be treated in accordance with Maple Leaf Foods Privacy Policy: ( Privacy Statement and Cookies Policy | Maple Leaf Foods )

Sponsor: Maple Leaf Foods, Inc., 6987 Financial Dr., Mississauga, ON CANADA L5N 0A1.

Disclaimer:
All photo and/or video entries become the sole property of Maple Leaf Foods Inc. upon submission.  By entering, entrants consent to the use of their name, likeness, and submitted content by the Sponsor for promotional purposes in connection with this contest without additional compensation, except where prohibited by law. The Sponsor has sole discretion to determine if an entry meets the contest requirements and otherwise complies with these rules. This contest is in no way sponsored, endorsed, or administered by Instagram. By entering, you release and hold harmless Maple Leaf Foods Inc., Instagram and their respective parents, affiliates, subsidiaries and each of their respective officers, directors, employees and agents from any and all liability for any loss, harm, damages, costs or expense arising directly or indirectly out of participation in this contest, breach of these rules or the acceptance and use of the prize.  This contest is in no way sponsored, endorsed, administered by, or associated with Instagram. Entrants understand they are providing their information to the Sponsor, not Instagram.

Trademarks, logos, and names of companies, products, and services are the property of their respective owners. Membership eligibility and product restrictions apply and are subject to change.

© 2025 Maple Leaf Foods, Inc.