PRESS ROOM

December 21, 2020

Lightlife® and Field Roast™ Bring More to the Table With New Plant-based Breakfast Sausages, Including Category’s First Fresh Breakfast Links

CHICAGO–(BUSINESS WIRE)–Greenleaf Foods, SPC, is transforming the growing breakfast category with a nationwide retail launch of three plant-based breakfast sausage products from its Lightlife® (“Lightlife”) and Field Roast Grain Meat Co™ (“Field Roast”) brands. The new, innovative products were created to continue the brands’ common goal: to pioneer the plant-based category by putting plants at […]

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December 21, 2020

Field Roast’s Chao Creamery More than Doubles Walmart Distribution

CHICAGO-Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”), announced today that its portfolio of Chao Creamery dairy-free cheeses is now available at over 18,000 retail locations nationwide. Following this fall’s launch of five new Chao Creamery flavours and forms, Walmart more than doubled its distribution of the product line to more […]

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May 1, 2020

Plant-Based Nuggets Release, May 2020

Field Roast™ Expands Frozen Portfolio with Plant-Based Nuggets Leading Plant-Based Brand Invites Consumers to Rediscover One of America’s Favorite Foods CHICAGO – (May 21, 2020) – Calling all food enthusiasts: Field Roast Grain Meat Co™ (“Field Roast”), owned by Greenleaf Foods, SPC, has added Plant-Based Nuggets to its portfolio of frozen plant-based appetizers and entrees. […]

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June 19, 2018

Exclusive Agreement with Essen Foods, Expands Distribution in Australia and New Zealand, JUNE 2018

SEATTLE, June 19, 2018  – Field Roast Grain Meat Co., the original manufacturer of premium plant-based meat and cheese products, today announces an exclusive distribution agreement with Essen Foods. Following a competitive review of distribution partners serving Field Roast in Australia and New Zealand, Essen Foods was selected to streamline the distribution process in these markets due to their vision […]

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March 10, 2017

New Products Launched at Expo West Release, March 2017

Field Roast Grain Meats Launches 10 Innovative and Delicious New Products at Expo West After 20 years of ‘Growing Together’, Field Roast makes big product and company announcements Seattle, Wash – March 10, 2017 – Today, Field Roast Grain Meat Company announced the launch of ten new products that will open new markets for the company’s […]

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July 20, 2016

New Minimum Wage Press Release, July 2016

Seattle Company Embraces New Minimum Wage Early and Speaks of Challenges FOR IMMEDIATE RELEASE – July 20, 2016 SEATTLE, WA – This Thursday a new era will begin at The Field Roast Grain Meat Company. It’s the day the company’s 105 employees will be receiving their first paycheque reflecting Seattle’s new $15/hr minimum wage. While […]

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February 10, 2016

Publix Press Release, February 2016

Specialty Brand Vegetarian Meats Now Sold at Publix Supermarkets With increasing consumer interest in vegetarian proteins, Publix has partnered with Seattle-based Field Roast to bring specialty vegan options to the Southeast. FOR IMMEDIATE RELEASE – February 10, 2016 SEATTLE, WA – Today Field Roast Grain Meat Co. is announcing Publix supermarkets are now selling two of […]

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April 10, 2015

Canada Re-Entry Press Release, April 2015

Field Roast to Re-Enter Canadian Market after Controversy A temporary solution for Canadian customers is found, and Plant Foods Council formed   FOR IMMEDIATE RELEASE – April 10, 2015 SEATTLE, WA – After ceasing distribution in Canada due to Canadian Food Inspection Agency (CFIA) regulations that caused quite the upset, The Field Roast Grain Meat […]

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January 6, 2015

Chao Slices Release, January 2015

Seattle Company introduces new ground-breaking vegan cheese Field Roast Grain Meat Co. hits the ground running in a new market FOR IMMEDIATE RELEASE – January 6, 2015 SEATTLE, WA – The vegan cheese category has been awakened by the launch of the highly anticipated Chao Slices, from The Field Roast Grain Meat Company. The ideals […]

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July 7, 2014

Field Burger Release, July 2014

  The first hand-formed vegetarian FieldBurger! Grills welcome a new kind of veggie burger that is juicy, satisfying and formed by hand FOR IMMEDIATE RELEASE – July 7, 2014 SEATTLE, WA – A new era in the veggie burger world is dawning now that the FieldBurger has entered the culinary landscape.  Gone are the days […]

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