Since the program began in March 2004, Kid Picks tests have been conducted in 379 venues, including PCC stores, community centers and events, and public and private schools. 3,214 products have been tested by over 23,000 kid “judges” who vote “like” or “don’t like.” 1,873, or 58%, of the products have passed. Each product is tested by a minimum of 30 kids and is designated as a Kid Pick if it can be statistically determined that at least two-thirds of any group of kids trying it will like it.
The approved products are flagged in our stores with Kid Picks tags and listed on the PCCWeb site at www.pcckidpicks.com.
Kids, parents and educators really enjoy Kid Picks events. Through promotion and word-of-mouth, the events have become very popular. Schools focusing on improving school lunch programs and in complying with new snack food policies appreciate “test driving” food options, and often use Kid Picks events as opportunities to talk to students and parents about healthy food choices, as well as the importance of voting and making their opinions count. The program does not collect information as to why a product is liked or not, but the process is closely supervised by PCC staff to be sure the opinions of the judges are not influenced by parents or other kids. Parents often take printed reminders of products their kids like with them, which we prepare for each Kid Picks event.